a tale to tell

The Organic Mandya Story

A Visit to Mandya

Madhu Chandan, the founder of Organic Mandya, ran his own software company and was living in California. He used to come to Bangalore often where his company’s R&D center was located. Coming to Bangalore on such trips, he noticed that so many workers were from his hometown Mandya. What started to bother him was that most of these people were sons and daughters of farmers have migrated to the city for having no income in agriculture.

His visits to Mandya (which used to be one of the richest districts of India), unfolded a disturbing trend of youth migrating to cities, reduced life expectancy, and
increasing farmer suicides. 

He did some research behind the problems farmers have been facing for decades and dared to dream a different dream about his native place. Soon enough, he convinced his family and moved from the US
back to Mandya.

Madhu's Sharp Observations

Madhu made some rather disturbing observations about the widespread farming practices and how it impacted the society. Chemical-based farming had robbed the farmer of his natural competence, turned him into a consumer of chemical produce just like city-folks (in the olden days, a farmer used to grow most things he needed), and made him prone to lifestyle-related diseases that were unheard of in Rural Communities.

It was time to a) change the farming and consumption behavior, and b) for the farmer to get her due.

A farmer has to be self-sustainable, eat organic products grown in her own farm/backyard, and reap the benefits of a natural way of farming. And soon enough, Organic Mandya was born!

Formation of
the Co-Op Society

In 2014, Madhu started talking to a few farmers and introduced them to Organic Farming. He made them understand how Organic Farming uses natural means such as Jeevamritha, Natural Pest Repellants like Buttermilk and Neem Spray, and age-old techniques such as Crop Rotation, Companion Planting, etc.

He assured them that this would bring remarkable changes to their health and wealth.

Madhu started an impromptu group and inspired by his riveting talks every Monday, more and more farmers joined this group, which led to the formation of a Mandya Organic Farmers Co-operative Society. 

PS: As you can see in the picture, Madhu's first Organic Mandya Board Meeting was at a Tea Stall in the Mandya village with his friends!

Enriching
Farmers of Mandya

Organic Mandya was actually formed as a marketing wing to support the Mandya Organic Farmers Co-Operative Society.

Our small movement now has become a way of life for many farmers of Mandya, and the followers of natural farming are delightfully increasing!

We have now,
-> 12000+ Farmers under the Co Op Soc
-> 7000+ Farmers in 300+ Organic Farmers Clubs spread across 270 Villages, and
-> 4500 Women Members (Farmers-cum-Micro-Entrepreneurs) across 200 Villages!

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our team

Meet the Team That Makes It Happen

Madhu Chandan

Founder & CEO

A man of resilience and infinite passion, Madhu was born in Mandya and studied Electronics & Communication Engineering at PET Engineering College, University of Mysore. He began his career as an Automation Engineer and was into designing and building automation frameworks on various tools like QTP, WinRunner, and Selenium.

Working with different companies for 15 years, he traveled the world and founded a company called Verifaya in San Jose, USA. He had everything one wishes as the product he designed for this company (a truly script free automation tool) had become a leader in the field.

But Madhu had a different dream about his native place. He convinced his family and moved from the US back to Mandya in the year 2014 to start Organic Mandya, an inspiring story that is quite well known now!

His approach of being hands-on and improving something that’s given to him is a quality that he has truly imbibed — even being a CEO of Organic Mandya, he enjoys farming and frequents between Bengaluru and Mandya.

Recognizing his achievements in Agriculture, the Central Government nominated him as a Management Committee Member of the Indian Council of Agricultural Research (ICAR).

Madhu is also a huge fan of Kabaddi. To revive the magic of this magnificent game and fill the Youth of Mandya with sportsmanship and full-on zest, he has formed 60+ Kabaddi Youth Teams across Mandya district!

Rajesh Pandit

Chief Growth Officer

Rajesh Pandit is a Managing Partner of La Hoya. He is a Visiting Faculty at Indian Institute of Management (IIM) Ahmedabad, IIM Vizag, IIM Udaipur, and IIM Shillong with over 23 years of work experience.

He has an experience of managing businesses both in India and international markets across operations, sales and marketing, pre-sales, customer relationship management, and strategic planning.


Rajesh is also a professional coach to high-potentials from major component design and manufacturing company in aviation.

Srivathsala KN

Chief Finance Officer

Srivathsala is an Entrepreneur, Strategic Business Advisor, Financial Planner, Active Angel Investor, Startup expert and a Mentor. She heads Fintrans Investment Advisors Private Limited, a SEBI registered strategic Financial advisor with more than decade of experience in the industry. An expert in understanding of asset allocation strategies, investment techniques, market analysis, and diverse portfolio management and an architect in financial planning, Srivathsala guides professionals and Business owners from all walks of life in managing their Personal Finance.


As part of her endeavour to make everyone financially wise, she has published more than 100 newsletters and e-books, addressed a cross-section of investors from the corporate sector to banking industry and pensioners.


She works closely with startup ecosystems in India and has personally mentored more than 100 startups. Srivathsala serves as strategic advisor for startups across multiple industry domains. She is also making an effort to create an ecosystem to guide enterprising women to script their own success stories by offering them resources as well as the wherewithal on how to cope with regulations and overcome challenges in the market.


She holds the position of Independent Director at Sobha Ltd. a leading Real Estate company and PDL, a subsidiary of United Sprits Limited. She is mentor at Prahlad Kakkar’s Institute of Branding and Entrepreneurship, IIT Bombay and Kharagpur, she has been interacting with students and entrepreneurs at various levels on financial planning and Entrepreneurship. She has conducted various Training and Awareness Programs on Entrepreneurship and Financial Literacy for corporates, public and Students. She is a noted speaker on the topic of Financial Planning and Entrepreneurship in reputed forums such as Times Foundation, The Christ University and many IT companies.


Srivathsala is a Certified Financial Planner and an Accounting Technician from Institute of Chartered Accountant of India, besides holding a Master’s Degree in Commerce from the Bangalore University.

Prasanna TS

VP, Operations

Prasanna has studied BE from PES College of Engineering and did a Diploma in Industrial Safety (DIS).

As a Director, he takes care of Productions at Organic Mandya.

Having more than a decade of experience in Operations, he has worked with reputed organizations like Go Go Exports, Gokak Textile, and Raymond’s. He left a Government job at UAS, Bangalore to work with us.

Prasanna is also an Associate Member in the Institute of Engineers (AMIE) and has been helming our initiatives and efforts to rejuvenate rural households and a reason why we have been able to expand our presence across villages in the Mandya district.

He has been managing the merchandising, the QC, and the Warehousing teams making sure our produce reaches to you in a safe and sound manner.

A family man at heart, Prasanna has a joyous personality and loves spending time in his village in Mandya.

Easwaran Rajappan

BU Head, Retail

Easwaran grew from a Territory Sales Representative position to top management roles in leading FMCG multinationals like P&G, Cadburys, Fonterra, Nabil biscuits and in large distribution companies managing brands like Duracell, Supermax, Hersheys, Mentos etc. for over 27 years in India and the Middle East.


He has been responsible for Top line and Bottom line in the businesses he managed involving Sales, Marketing, Exports and such. His job roles often demanded wide interactions with the senior buyers of world renowned retail chains like Carrefour, Geant, Lulu Group, etc.

 
Easwaran is also a published author and certified sales trainer by passion.

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